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You can turn off Advantage+ creative enhancements or opt out of new optimization testing at any time. All your text should be developed with this goal in mind. Learn more about the design specifications for Advantage+ catalog ads and the supported aspect ratios. Remember, if you use an existing post from your Facebook Page to create your ad, you can’t edit the text in your ad creative.

If you use Advantage+ creative enhancements, such as text improvements, the text you upload may be adjusted.

Given the highly regulated environment that advertisers in these verticals operate in and the sensitivities around generative AI, our goal is to thoughtfully roll these features out based on feedback from both external policy stakeholders and advertisers. While we realize that there may be a differing level of risk tolerance among advertisers, we believe this approach will allow us to better understand potential risks and build the right safeguards for the use of generative AI in ads in Special Ad Categories and regulated industries.

Learn more about Advantage+ creative enhancements.

Use add text overlay: Text overlay is a generative AI enhancement in Advantage+ creative that allows you to apply different text overlays onto your uploaded ad creative.

Different ad placements require different image and video aspect ratios. If you don’t want to use the text from your website URL, add your own text to your ad.

For example, you could use shorter ad copy on Stories placements, or more ‘brand-led’ copy on Instagram placements.
Note: Static image ads with catalog items added are not considered Advantage+ catalog ads.

Feed

Ad placements	1.91:1	16:9	1:1	4:5	2:3	9:16
Facebook Feed	✔	✔	✔	✔ Recommended for both images and videos
Facebook profile feed	✔	✔	✔
Threads feed	✔	✔	✔	✔	✔	✔
Instagram Feed	✔	✔	✔ Recommended for images	✔ Recommended for videos	✔	✔
Facebook Marketplace	✔	✔ Recommended for both images and videos	✔
Facebook right column	✔ Recommended for both images and videos	✔
Instagram Explore	✔	✔	✔
Instagram Explore home	✔	✔ Recommended for images	✔ Recommended for videos
Facebook business explore	✔	✔	✔

Stories, Status and Reels

Ad placements	1.91:1	16:9	1:1	4:5	2:3	9:16
Instagram Stories	✔	✔	✔	✔	✔ Recommended for both images and videos
Facebook Stories	✔	✔	✔	✔	✔ Recommended for both images and videos
Messenger Stories	✔	✔ Recommended for both images and videos
Instagram Reels	✔	✔	✔	✔	✔	✔ Recommended for both images and videos
Facebook Reels	✔	✔	✔	✔	✔	✔ Recommended for both images and videos
WhatsApp Status	✔	✔	✔	✔	✔ Recommended for both images and videos

In-stream ads for reels

Ad placements	1.91:1	16:9	1:1	4:5	2:3	9:16
Facebook in-stream reels	✔	✔ Recommended for images	✔ Recommended for videos
Ads on Facebook Reels	✔	✔	✔

Search results

Ad placements	1.91:1	16:9	1:1	4:5	2:3	9:16
Facebook search results	✔	✔	✔
Instagram search results	✔	✔	✔ Recommended for images	✔

Apps and sites

Ad placements	1.91:1	16:9	1:1	4:5	2:3	9:16
Audience network native, banner and interstitial	✔	✔	✔
Audience network rewarded videos	✔	✔

Learn more about recommended aspect ratios.

Recommended Minimum Image Sizes for Meta Ads

It is recommended that you use the highest resolution images available.

Learn more

Some enhancements are turned on by default, and if you’ve opted in to test new optimizations in advertising settings, then test enhancements may be applied to eligible campaigns regardless of if you’re opted into Advantage+ creative at the ad level. Learn more about text generation.

Use placement asset customization: Placement asset customization allows you to tailor your ad copy to placements on Facebook, Messenger, Instagram, WhatsApp and Meta Audience Network.

However, your text may be further truncated across various placements and devices. Learn how to choose ad placements and how to customize your ad creative for placements. A range of call-to-action buttons are available, depending on your business goals.

Considerations for text in ads

Text in your ad may be truncated if it exceeds the character limitation.

This allows our ad system to optimize for delivery and performance using variations of the text options provided, based on individual preferences identified by our machine learning models. It’s a useful tool if you have several copy options and you’re unsure which creative resonates with different audiences.

Best practices

Testing your ad is the best way to find what works for your audience, but these techniques can be effective.

Keep ad copy short: Primary text should span 1-3 lines at most.
Communicate what you want people to do: Communicating what you want people to do at a glance is the most important goal of your ad.

Learn more about placement asset customization.

Add text options: Input multiple text options for the Primary text, Headline and Description fields when creating single image or video ads. These are just the minimum pixel requirements.

For full design specifications, see the Ads Guide.

Facebook	Recommended minimum image pixel size
Facebook Feed	For 1:1 ratio: 1080 x 1080 pixels For 4:5 ratio: 1440 x 1800 pixels
Facebook right column	1200 x 1200 pixels
Facebook Marketplace	1200 x 1200 pixels
Facebook Stories	1080 x 1080 pixels
Facebook Reels	1080 x 1080 pixels
Instagram
Instagram Feed	1080 x 1080 pixels
Instagram Stories	1080 x 1080 pixels
Instagram Reels	1080 x 1080 pixels
Meta Audience Network
Audience Network Native, Banner and Interstitial	398 x 208 pixels
Messenger
Messenger Stories	1080 x 1080 pixels
Messenger Inbox	1200 x 1200 pixels
WhatsApp
WhatsApp Status	500 x 320 pixels

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We launched supplemental terms for our generative AI features on May 6, 2024.

Learn more about Advantage+ creative enhancements.

Use text generation: Text generation is a generative AI feature that allows you to generate up to 5 variations of your primary text and headline based on your original primary text and headline inputs for your ad.